Retirement. For many, it conjures images of relaxing on a beach, finally having the time to pursue long-held hobbies. However, a startling reality exists: most Americans aren’t truly prepared for that active, fulfilling retirement they envision. Lincoln Financial’s new docuseries, “The Action Plan,” is tackling this disconnect head-on, shifting the conversation beyond just financial investments to a more holistic view of retirement focused on passion, health, and lifelong fulfillment.

The Concept and Purpose of “The Action Plan”

“The Action Plan” is more than just a series; it’s a reimagining of retirement itself. This branded docuseries, a collaboration between Lincoln Financial, directed by the acclaimed Lucy Walker, and hosted by the prominent wellness advocate and podcast host, Rich Roll, aims to redefine retirement as an active, opportunity-filled phase of life—a time for growth and exploration, not simply a winding down period.

This initiative is part of a larger commitment from Lincoln Financial to empower Americans in building not just financial security, but also the resources needed to pursue their passions and maintain a vibrant lifestyle well into their later years.

Key Insights: The Research Behind the Series

The impetus for “The Action Plan” stems from compelling research into the aspirations and realities of retirement planning. A recent national survey revealed that a remarkable 77% of Americans aged 50 and 60 envision retirement as a chance to finally dive into hobbies and interests they’re currently missing out on due to work commitments.

However, the reality paints a different picture. A meager 11% have taken the crucial step of actually planning or allocating funds specifically for these pursuits in retirement. This significant gap highlights a critical need for a new approach to retirement preparation.

The campaign and docuseries are designed to champion “action planning”—an integrated approach that combines financial, physical, and mental strategies to ensure a truly fulfilling retirement. It’s about acknowledging that a satisfying retirement is built upon more than just a robust investment portfolio.

A Journey with Notable Guests: Exploring the Series Structure

“The Action Plan” isn’t a studio-bound discussion. The four-episode docuseries takes Rich Roll out into the world, sharing experiences and insights alongside a diverse and inspiring group of guests:

• Andre Agassi: The legendary tennis star, now a devoted pickleball enthusiast, shares his perspective on redefining legacy, embracing new passions, and balancing familial responsibilities, especially as parents age.
• Walker Hayes: The celebrated country music artist opens up about his creative process, the importance of resilience, and the joys and challenges of family life.
• Sarah True: A two-time Olympian and Ironman triathlete, Sarah True delves into the concepts of endurance, reinvention, and the vital role of mental health.
• Morgan Housel: The best-selling author of “The Psychology of Money” provides valuable insights into financial decision-making and strategies for future-proofing one’s legacy.

Each episode seamlessly blends documentary storytelling with practical and relatable lessons, demonstrating how these guests manage their health, finances, and passions as they navigate the aging process.

Themes & Takeaways: Beyond the Numbers

“The Action Plan” explores several core themes, offering viewers a roadmap for a more fulfilling retirement:

Prioritizing Physical and Mental Wellbeing

The series underscores the undeniable connection between physical and mental health and a vibrant retirement. Guests generously share strategies for maintaining physical fitness, cultivating mental resilience, and achieving emotional balance—essential components for a satisfying later life.

Financial Preparation: More Than Just Investing

While investing remains important, the series emphasizes the need to go beyond traditional financial planning. Budgeting for hobbies, planning for longevity, and making financially sound decisions that support continued engagement in meaningful activities are all vital considerations.

Legacy and Fulfillment: A Holistic Perspective

The series encourages viewers to consider their broader impact and contributions beyond financial wealth. Discussions explore balancing personal ambitions with family responsibilities, navigating life’s transitions, and ensuring a legacy defined by purpose and joy.

Actionable Advice for a Brighter Future

“The Action Plan” doesn’t just present problems; it offers solutions. Viewers are encouraged to proactively engage with financial planners, leverage available tools, and prioritize planning for the non-financial aspects of retirement, particularly the activities and passions that bring lasting fulfillment.

Production and Target Audience: Reaching the Next Generation of Retirees

“The Action Plan” is the product of a powerful partnership, brought to life through the collaboration of Lincoln Financial, Havas, and Merman USA. The series is strategically targeted at Gen X and older millennials—individuals actively entering or planning for retirement—a demographic eager for a new perspective on their later years.

The campaign aims to challenge age-related stereotypes and foster a vision of retirement as a period of vibrancy, adventure, and self-direction – a far cry from the traditional image of quiet stagnation.

Making an Impact: The Broader Cultural Conversation

Since its launch, “The Action Plan” has garnered significant media attention and generated widespread discussion about the evolving landscape of retirement. Financial experts, wellness advocates, and cultural commentators have all voiced their support, recognizing the series’ innovative approach.

Lincoln Financial’s holistic approach reflects a growing trend within retirement planning—a recognition that integrating overall well-being with financial security is essential for helping individuals live longer, healthier, and ultimately more fulfilling lives.

Conclusion: Redefining Retirement as a Journey

“The Action Plan” offers a powerful and timely redefinition of retirement—not as an end goal, but as an ongoing journey of purpose and possibility. By showcasing inspiring stories and offering practical strategies, Lincoln Financial is urging Americans to plan not just for financial needs, but for the passions and pursuits that infuse life with meaning at every stage. It’s an invitation to embrace the future with confidence, excitement, and a clear vision of a life well-lived.